BETTER TAKES PRACTICE

FILM SERIES

DIRECTOR

COLLEGE BOARD

Motivating high schoolers to study for the SAT has to be among the more challenging asks. And yet every kid knows that to get better at sports, music, and other extracurriculars means you've got to practice. To help the College Board and the Khan Academy break through the studying malaise, we created profiles of everyday high schoolers who were driven to succeed in the SAT as much as in their favorite after school passions. 

What really made this project memorable was working with a group of real students from Oak Ridge High School in Orlando, Florida. They took time out of their busy schedules and let us follow their stories over the course of their senior year. It became an amazing collaboration as we tried all sorts of experimental shooting techniques to create videos that blurred the line between documentary and stylized commercial production. 

Basically, we wanted to create a video about studying for the SAT that had as much emotional and visual energy as a Nike ad.

BTS -collegeboard – sm1
BTS -collegeboard – sm2
BTS -collegeboard – sm3

Creative Directors: Adam Butler and Marty Butler 
Writers: Erik Enberg and Jeremy Spencer 
Directors: Brandon Bloch and Brandon Bray
Camera: Brandon Bloch and Brandon Bray 
Editor: Brandon Bray 
Designers: Jacob Carter and Craig Crutchfield
Client Lead: Adele Hazan

E: hello@brandonbloch.com

T: 202.641.5451

Worldwide via Austin, Texas

© Copyright 2017, Bloch Party Creative

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