BETTER TAKES PRACTICE
Motivating high schoolers to study for the SAT has to be among the more challenging asks. And yet every kid knows that to get better at sports, music, and other extracurriculars means you've got to practice. To help the College Board and the Khan Academy break through the studying malaise, we created profiles of everyday high schoolers who were driven to succeed in the SAT as much as in their favorite after school passions.
What really made this project memorable was working with a group of real students from Oak Ridge High School in Orlando, Florida. They took time out of their busy schedules and let us follow their stories over the course of their senior year. It became an amazing collaboration as we tried all sorts of experimental shooting techniques to create videos that blurred the line between documentary and stylized commercial production.
Basically, we wanted to create a video about studying for the SAT that had as much emotional and visual energy as a Nike ad.
Creative Directors: Adam Butler and Marty Butler
Writers: Erik Enberg and Jeremy Spencer
Directors: Brandon Bloch and Brandon Bray
Camera: Brandon Bloch and Brandon Bray
Editor: Brandon Bray
Designers: Jacob Carter and Craig Crutchfield
Client Lead: Adele Hazan