Canon 7D vs. Barbie Video

Anatomy of a Viral Video // “Canon 7D vs. Barbie Video Girl” has been over 475,000 times since its launch in August, 2010.

The video was originally created as a little inside joke. But a few well-placed emails and tweets to the right influential blogs quickly led to it being embedded and shared around the world. In the end, the video was embedded on dozens of top blogs (Gizmodo, Engadget, NY Magazine) and Tweeted by WIRED, Guy Kawasaki, and Barbie herself. But the coolest development had to be when Canon corporate contacted me to ask permission to show Canon 7D vs. Barbie at their retail conference in the UK. /// As seen on…



Tuesday, August 10th, 2010. Filed under: Projects

One Response

  • [...] videos that tell you all you need to know about Barbie Video Girl. The first one, above, shot by Brandon Bloch, compares it feature-by-feature with a Canon 7D camera. It was widely viewed at the time, but worth [...]

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